The goal of Denver's RiNo Art District BID was to heighten awareness of a newly-opened parking garage and alleviate the congestion of circling motorists. The design for the print and digital campaign is inspired by the RiNo neighborhood, known for its layers of murals and graffiti tags. With the addition of a few cleverly spray-painted letters, a common "No Parking" sign is transformed into an attention-grabbing graphic.
