Erik Dean Design

Graphic designer from Washington, DC

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© 2019 All rights reserved.

A logo-system for Union Market

Union Market is a place all about its people. It's an authentic market in the heart of DC, a launch pad for local entrepreneurs and artisans, and a true gathering place for the community. The existing logo representing the 45-acre district, a simple sans-serif wordmark, was sufficient, but it fell short of its true brand-recognition potential without a proper symbol. Like NBC without the peacock or McDonalds without the golden arches. It lacked the ability to adapt to all channels of today's digital branding world and It failed to convey any of the brand's message.

Union Market needed a logo to reflect the spirit of the community, a fluid brand identity that could function gracefully in all application and it needed to look cool. The solution was a highly-functional "logo system." A graphical framework that could shift and change, allowing a brand to speak beyond it's own name; inspiring ideas, spurring conversation and speaking to issues in real-time.

The new "UM" ligature is a proposed amendment to Union Market's current word-mark, in an effort to maintain existing brand recognition. 

It's a window to the community,
a platform for businesses,
and a place for people to share ideas.


Chapos' Tacos

Chapos' Tacos

Zica Rita

Zica Rita

Table Talks logo concept

Table Talks logo concept

A logo-system for Union Market

A logo-system for Union Market

Union Market - Spring Shopping Guide

Union Market - Spring Shopping Guide

Buffalo logo concept

Buffalo logo concept

Primo's Logo

Primo's Logo

StreetFest

StreetFest

Uzu Ramen

Uzu Ramen

Chantal's Sigil poster

Chantal's Sigil poster

EDENS' Service Day Logo

EDENS' Service Day Logo

Personal Illustration

Personal Illustration

Brewers on the Block poster

Brewers on the Block poster

Instagram

Instagram

The Legacy Cup

The Legacy Cup

2017 DC Scoop annual Ice Cream Social

2017 DC Scoop annual Ice Cream Social

Poster

Poster

Logo

Logo

Logo

Logo

Logo Concept

Logo Concept

Program Cover

Program Cover

Program cover concept

Program cover concept

Digital Campaign

Digital Campaign

Advertisement

Advertisement

Advertisement Campaign

Advertisement Campaign

Logo

Logo

Rebranding

Rebranding

Advertisement Campaign

Advertisement Campaign

Responsive e-blast Campaign

Responsive e-blast Campaign

Logo

Logo

Digital Campaign

Digital Campaign

Full Page Advertisement

Full Page Advertisement

e-blast

e-blast

Retail Marketing Partnership

Retail Marketing Partnership

© 2019 All rights reserved.