To celebrate the opening of La Cosecha – a contemporary Latin American marketplace in Washington, D.C. – owner/developer EDENS hosted a free block-party honoring Latin culture and heritage, turning 4th Street into Calle Latina. The vibrant event was filled with authentic food, drink and dance, and included performances by Grammy-winning Latin fusion band Ozomatli.
A fluid design was needed that would accommodate for the wide variety of touch-points. Everything from web design and social marketing campaigns, to way-finding and large-scale concert backdrops required consideration in the design conception. A festive color-palette was paired with a system of abstract landscape and atmospheric shapes that could easily adapt to all scenarios.
