La Cosecha, a contemporary Latin American marketplace in Washington, D.C., celebrated its opening with a lively block party hosted by owner and developer, EDENS. The event, called Calle Latina, paid tribute to Latin culture and heritage, filling 4th Street with authentic food, drinks, and dance performances. Grammy-winning Latin fusion band Ozomatli also provided an unforgettable musical experience, making the event a true celebration of the Latin American community.
To accommodate the wide variety of touch-points, a flexible and fluid design was needed for the brand identity. The design needed to work across various mediums, from web design and social media campaigns to way-finding and large-scale concert backdrops. To achieve this, a festive color palette was paired with a system of abstract landscape and atmospheric shapes that could easily adapt to all scenarios. This approach ensured a consistent brand identity across all touch-points while allowing for flexibility and creativity in application.
